The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview
By Brad Phillips.
Description
Delivering an effective media interview is more challenging than ever before. Today's media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips...
ISBN(s)
0988322005, 9780988322004
