Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)
By Kathryn Best.
Description
Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design. Opening with a contextual overview of the subject, this book then explores the stages involved in the application of design to busin...
ISBN(s)
2940373124, 9782940373123
